Hey am Aaliya
A Digital Marketing Strategist is a professional who plans, manages, and optimizes online marketing efforts to help a business grow. Their main role is not just to run ads or post content, but to create a clear strategy that connects business goals with the right digital channels.
They analyze the target audience, study competitors, and choose the most effective platforms such as Google Search, Instagram, and Facebook to reach potential customers. Based on this, they design campaigns using SEO, paid ads, content marketing, email marketing, and social media.